The Analytics section provides visibility into SMS activity, contact growth, engagement trends, and campaign performance. All analytics are generated automatically from message data processed by Volts Connect.
Documentation
Analytics Overview
The Analytics dashboard gives you a high-level view of how SMS is being used across your site.
Metrics available
Total messages
Messages sent
Messages received
Average message length
Response rate
Total contacts
New contacts
These metrics help you understand overall usage and engagement at a glance.
Campaign Analytics
When using Pro Messaging, Volts Connect tracks analytics at the campaign level.
Available insights
Messages sent per campaign
Delivery and response activity
Peak activity times
Recent campaign activity
Most active contacts
Campaign analytics allow you to measure performance and refine future messaging.
Campaign analytics are visible only when the Pro Messaging add-on is active.
Time-Based Filters
Analytics data can be filtered by time range to focus on specific periods.
Supported filters
Last 7 days
Last 30 days
Custom date range
How filtering works
Filters apply to all metrics and charts
Charts update dynamically when the date range changes
Historical data remains intact and unchanged
Time-based filtering is useful for reporting, comparisons, and performance reviews.
Message Trends
Analytics highlight contacts with the highest messaging activity.
Use cases
Identify engaged customers
Spot frequent support conversations
Analyze high-volume interactions
Most active contacts are calculated automatically based on message history.
Data Accuracy & Updates
Analytics update automatically as messages are sent or received
No manual refresh is required
Data is calculated from stored message logs
Deleting or archiving conversations does not affect historical analytics
Best Practices
Review analytics regularly to monitor engagement
Use time filters to compare performance over periods
Pair analytics with tags and campaigns for deeper insights
Monitor response rate to improve messaging effectiveness
Next Steps
Continue with:
- Add-ons – campaigns, automations, and WooCommerce SMS
- Settings – message behavior and configuration
- Troubleshooting – resolving data or delivery issues
This documentation covers installation, configuration, and usage of Volts Connect and its official add-ons.
Item support includes help with setup, configuration issues, and bug fixes. Custom workflows, advanced integrations, and implementation services are available separately.