Les Filles en Rouje

Rouje.com is the official e-commerce platform of the iconic French fashion label Rouje, founded by Jeanne Damas. The website serves as a beautifully crafted digital storefront for the brand, showcasing Rouje’s unique blend of vintage-inspired, effortlessly Parisian style. With a strong focus on design, storytelling, and customer experience, the project’s goal is to translate the soul of the brand into an immersive and intuitive online experience.

Project Description:

This website was created to reflect Rouje’s refined identity, blending editorial elegance with conversion-focused e-commerce functionality. Built with a mobile-first mindset, the platform is crafted to evoke the feeling of browsing a curated fashion magazine while making it easy for customers to discover, explore, and shop the brand’s collections.

From intuitive navigation and immersive lookbook integration to smooth product filtering and fast checkout experience, every design and development decision was made to enhance engagement and drive brand loyalty.

Key Objectives:

• Visual Identity Alignment: Match the brand’s vintage, feminine, and effortlessly chic aesthetic across the full site experience.
• Mobile-First Shopping Experience: Seamless navigation and performance across all screen sizes.
• Editorial Integration: Allow story-driven content like Jeanne’s picks and lifestyle imagery to sit alongside commerce.
• Smooth Checkout & Global Reach: Enable international shopping with localization support.
• Scalability: Ensure the site is optimized for ongoing collection drops, seasonal sales, and marketing campaigns.

Main Features:

• Fully responsive Shopify-based (or custom e-commerce) framework
• Custom collection and product templates
• Multi-currency & international shipping
• Blog and editorial storytelling sections
• High-quality lifestyle image galleries
• Optimized UX for fashion e-commerce
• Loyalty and email signup integration

Tech Stack:

• Platform: Shopify (or headless CMS + custom frontend, depending on actual build)
• Languages: HTML, SCSS, JS (React if headless)
• Tools: Klaviyo (Email), Shopify Plus, Contentful, Google Tag Manager
• Integrations: Global shipping, Stripe/PayPal, Email marketing platforms

Outcome:

Rouje.com now delivers a premium and emotionally resonant experience for a global audience, balancing high-end aesthetic with the functionality of a modern online fashion boutique. It supports ongoing growth while remaining true to the creative heritage of the Rouje brand.