CEO Mobile DetailingCEO Mobile Detailing

The 2025 site did its job: it booked appointments. But in August 2026 the owner asked a fair question — could the homepage look nicer? Looked at closely, the WordPress build had collected the kind of debt every site does. Every heading shared one flat weight, so nothing led the eye. Orange was on almost everything, which meant it highlighted nothing. The stat counters fell back to a plain system font. A few service links pointed nowhere, the paint-protection page returned a 404, and placeholder text had survived on the FAQ and About pages.

One constraint mattered more than the rest: everything that already worked for search had to survive the move. The copy, the URLs and the SEO titles all came across exactly as they were.

We art-directed the rebuild as a showroom at night: near-black panels, a glass header, a cinematic hero, and a slow light sweep that glances across it like a reflection on fresh paint. Orange stopped being the background noise and became the light source — reserved for the actions that matter, so the eye goes straight to Book An Appointment. Unbounded now runs at two weights for the contrast the old single weight never had, with Roboto for reading and Great Vibes kept back for signature accents.

Underneath, it's a new site entirely: a static Astro build with a 13-section homepage, eight service pages, pricing, about, FAQ, booking and legal pages, and 16 blog posts. All 43 existing URLs were preserved, every defect on the list was fixed rather than ported, structured data runs across the site, and the 58 source images were re-encoded into 230 responsive AVIF and WebP renditions.

• Premium, not loud

  Near-black with orange as light, not wallpaper — so the booking button is the brightest thing on the page.

• Nothing lost in the move

  All 43 URLs, the copy and the SEO titles carried over exactly, so the rebuild kept what already ranked.

• Fixed underneath

  Broken links, the missing paint-protection page, placeholder text and fallback fonts — fixed, not ported.

The 2025 site booked through a WordPress plugin. In August 2026 we moved booking onto VoltsBook, our own booking and lead-management platform, so availability, confirmations, reminders and repeat customers all run from one place — with no WordPress install left to keep alive. An AI voice agent now answers the phone as well, and books callers straight into the same VoltsBook calendar.

The first CEO site was a lead-generating machine for a premium, mobile service: a bold, dark, conversion-first presence on WordPress, local SEO so the business surfaced in nearby searches, and every section pointing at the same action — book an appointment. It was designed mobile-first, because the customer deciding to book is usually doing it from a phone.

That foundation is why the rebuild could be a redesign rather than a rescue: the positioning, the offer and the booking-first structure all carried straight over.

• A brand that sells the premium. The showroom-at-night redesign positions CEO as the high-end local choice — the site now looks like the cars it works on.

• Search equity intact. Every URL, title and word that already ranked came across, on a faster static build with structured data throughout.

• Booking that runs itself. VoltsBook handles enquiries, reminders and repeat customers, and the voice agent books calls straight into the calendar — less admin, more detailing.