Nina Ricci
Project Description
Nina Ricci, an iconic French fashion house, entrusted us with the enhancement of their digital experience. As a legacy brand known for timeless elegance and haute couture, the website needed to reflect the same sophistication and modernity that defines Nina Ricci’s collections.
Our goal was to create a seamless, luxurious, and brand-aligned experience for global visitors — one that bridges high fashion with cutting-edge web technology.
Tasks & Responsibilities
- Brand-aligned UI/UX design with a minimalist aesthetic
- Responsive development optimized for high-end mobile and desktop browsing
- Page speed and accessibility optimization across global regions
- High-resolution product visuals with immersive gallery layouts
- Dynamic campaign landing pages and seasonal collection modules
- Localization support for global audiences (multi-language readiness)
- Integration with Nina Ricci’s ecommerce and content systems
Strategy & Execution
The strategy focused on balancing editorial visuals with fast performance. We emphasized:
- Visual storytelling: Large-format visuals and elegant typography to match fashion campaign standards
- Smooth navigation: Prioritized user flow for both casual browsers and loyal followers
- Scalability: Designed to support future collections, lookbooks, and marketing campaigns with ease
We collaborated closely with their branding and marketing teams to ensure the essence of Nina Ricci was translated digitally — blending tradition with innovation.
Outcome
The result is a polished and performance-optimized fashion experience that reinforces Nina Ricci’s position as a global luxury brand. The updated website supports storytelling, launches, and conversions while remaining visually aligned with the heritage of the maison.
